Content Strategy
Check out some of the marketing campaigns Ellie has worked on:
Repositioning Zapier for Enterprise customers
Ellie guided a team of six writers through a major branding strategic shift, ensuring that every asset reinforced Zapier’s repositioning as an enterprise-grade solution. Her contributions to the launch and ongoing rebranding included overseeing key messaging, managing timelines, and copyediting.
Targeting lead management to drive high quality leads
With lead management identified as a key growth area, Ellie developed targeted, cross-channel copy for Zapier's integrated marketing campaign. She ensured each asset—webinars, landing pages, ads, ect—highlighted Zapier’s value to the prioritized audience. This unified approach positioned Zapier as essential for efficient, high-impact lead management.
